From AI Noise to AI Know-How
Decoder was founded to help businesses move past AI hype and into practical adoption. We combine deep consulting expertise with a flexible orchestration platform, so your teams can achieve real results with AI, quickly, safely, and at scale.
Our Vision
At Decoder, our vision is to help businesses unlock the true potential of AI. We empower organizations to harness AI in ways that are meaningful, efficient, and secure, delivering results quickly without compromising on quality.
We go beyond providing technology. As both a trusted advisor and a hands-on technical partner, we work alongside our clients to design, build, and integrate AI solutions that make a real impact. Decoder is not just a platform; we combine expertise and technology to embed intelligence deeply and pragmatically into everyday operations, driving measurable outcomes and lasting transformation.
What We Believe
AI should be useful, not grand
It's about solving real problems, not chasing buzzwords.
Adoption beats experimentation
We design strategies and systems people actually use.
Partnership matters
We work side by side with your teams, blending expertise with enablement.
Security is non-negotiable
Enterprise-grade privacy, governance, and compliance underpin everything we deliver.
Our Team
Experienced. Multidisciplinary. Human.
Decoder is built by people who've led digital transformation, scaled agencies, and delivered complex systems at global scale. We bring together AI engineers, strategists, and operators with a shared focus: making AI practical and valuable for your business.
Leadership
Peter Dolukhanov
Founder & CEO
With over 20 years of experience in technology and digital transformation, Peter previously founded Decoded, a consultancy delivering technology strategy, AI, and product development services.
Earlier in his career, Peter co-founded Nice Agency in 2009, a multi award-winning mobile-first agency that worked with leading brands including Channel 4, UBS, The Times, and Ticketmaster.
Nice was acquired by Karmarama in 2014, where Peter became Group CTO, and later acquired by Accenture Interactive.
Jonathan Milne
VP, Business Development
Jonathan is a seasoned technology executive with over 20 years experience establishing and growing exciting new companies.
As VP of Business Development at Decoder, he helps organizations integrate AI into their workflows to drive measurable impact, efficiency and growth.
Previously, Jonathan served as VP of Business Development at Inrupt, working alongside Sir Tim Berners-Lee to accelerate adoption of the Solid data standard, and as Chief Revenue Officer and GM at Celtra, where he built and scaled global teams.
How We Work
Embedded, not distant
We work alongside your teams, not apart from them.
Practical first
We focus on solving real business challenges, not chasing hype.
Knowledge transfer
Every engagement is designed to upskill your people, not make you dependent on ours.
Our Culture
Collaborative
Curious
Impact-Driven
We celebrate small wins, learn fast, and help our clients build confidence with AI at every step.
Why Teams Work With Us
Direct access to AI specialists who understand your industry
A partner who balances strategic vision with rapid execution
A culture focused on clarity, collaboration, and measurable outcomes
Built for Modern Work
Decoder unifies strategy, consulting, and technology into one seamless offering. Whether you're just exploring AI or ready to deploy, we help you unlock efficiency, cost savings, and client value — without the noise.
Decoder is where AI becomes practical — and people make it work.
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