Carrier Marketing
From renewal detection to bound policy, automated end-to-end. Decoder handles the operational work while your account managers focus on client relationships.
The operational problem
Carrier marketing is the most labor-intensive operational process in an insurance agency. It requires manual coordination across the AMS, multiple carrier portals, email and documents - for every account, every renewal.
What triggers the work
Upcoming renewals are detected automatically from the AMS. No manual list pulling. No calendar reminders. Decoder monitors for upcoming renewal events and initiates the process based on your configured timelines.
Automatic Detection
Renewals detected from AMS data based on configurable lead times
What Decoder executes
A 7-phase process automated end-to-end, with human decision points preserved at every critical juncture.
Locate Renewals
Identify upcoming renewals from AMS data based on configured timelines
Search Documentation
Gather all relevant policy documents, endorsements and historical data
Generate Questionnaire
Build carrier-specific questionnaires from policy and account data
Submit to Carriers
Submit applications to selected carriers through their portals
Capture Responses
Monitor carrier portals for quote responses and download documents
Parse & Compare
Extract quote data from carrier responses and build comparison views
Generate Proposal
Create client-ready proposals with recommendations and comparisons
Where humans stay in control
21 human decision points are preserved across the carrier marketing process. Licensed staff apply judgment where it matters most.
Coverage decisions
Account managers review coverage options and make recommendations based on client needs and risk profile.
Carrier selection
Which carriers to market to, based on relationship, appetite and pricing - this remains a human judgment call.
Pricing & approval
Final pricing decisions, proposal approval and client presentation - always with licensed staff sign-off.
Systems touched
AMS
Read & write policy data
Carrier Portals
Submit & retrieve quotes
Communications & docs
Documents
Policy & quote parsing
Proven results
Based on Plastridge deployment - 120 staff, Applied Epic
See carrier marketing automation in action
Book a demo to see how Decoder automates your carrier marketing process while preserving the decision points that matter.